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Website maintenance cost: what a monthly care plan should include

Websites and platforms · By Zohaib, Web Developer and SEO Specialist · Published 2026-10-13 · Updated 2026-10-23

Website maintenance usually costs £30 to £75 a month for a small brochure site, £75 to £150 for a WordPress business site, £150 to £300 for a lead-generation or custom site, and £200 to £500 or more for an online store, according to one UK guide. US guides give $35 to $500 a month for small and medium business sites and much more for ecommerce. Doing it yourself is cheaper in cash, typically under $100 a month, but costs your time.

A plan is only worth its price if it names what it does: updates, backups you can restore, security checks, uptime monitoring and support. The sections below list the prices, what to ask for and how to compare two quotes. If you want one scoped for your site, see our WordPress web design and support.

AJ Creationz builds and supports WordPress, Shopify and custom sites, so we sell what this guide describes. Most pages that rank for this topic are written by agencies and hosts with the same interest. Treat every range as indicative and ask for written quotes.

How much does website maintenance cost per month?

Monthly website maintenance by site type, UK, in pounds
Site typeTypical monthly costWhat drives it
Small brochure site (5 to 10 pages)£30 to £75Basic updates, security monitoring, backups, light support
WordPress business site with forms and plugins£75 to £150Plugin and theme updates, conflicts, security
Lead generation or custom site£150 to £300CRM links, custom forms, API connections, regular landing page changes
Online storeFrom £200 to £300, and £300 to £500 or more on high-support plansProduct volume, payments, support level
Source: Just Digital Gurus, UK pricing guide (2026). Red Evolution describes £50 to £150 a month as the bare essentials and £500 or more as active improvement work such as SEO.
Monthly website maintenance by site type, US, in dollars
Site typeTypical monthly costSource
Personal site$5 to $25Hostinger (2026)
Professional blog$25 to $75Hostinger (2026)
Small to medium business site$35 to $500Hostinger and Belov Digital (2026)
Medium business, growing$200 to $1,000Belov Digital (2026)
Ecommerce$750 to $5,000 (Hostinger); $300 to $5,000 or more (Belov)Hostinger and Belov Digital (2026)
Hostinger says total website maintenance runs from $5 to $5,000 a month depending on size and complexity. Both sources sell hosting or maintenance, and the ranges are wide because plans include different work.

Read the ranges as a menu, not a price. A £50 plan that only runs updates is a different product from a £50 plan that also tests restores and answers support tickets. That is why the next section matters more than the number.

What a website maintenance plan should include

Providers describe similar core tasks. The difference between a cheap and a good plan is how specific the promise is. Ask for each line in writing.

Care plan checklist: what to ask for
ItemWhat it coversAsk for in writing
UpdatesWordPress core, theme and plugin updatesHow often, and whether updates are tested before they go live. Careless updates can break forms, checkout pages or layouts
BackupsCopies of your site and databaseHow often they run, where they are stored (away from the site), and whether a restore has been tested. A backup that has never been restored is a theory
SecurityMalware scans, blocklist checks, login protectionWhat is scanned, how often, and whether cleaning up a hack is included
Uptime monitoringAlerts if the site goes offlineCheck interval and who is told, so you hear before customers do
SupportHelp when something breaksResponse time and whether you reach a developer or only a queue
Content changesSmall edits such as a phone number or a photoHow many hours or changes a month are included, and the rate beyond that
Performance and SEO checksSpeed scans, broken links, search healthWhat is checked and how it is reported. See our [technical SEO audit checklist](/blog/technical-seo-audit-checklist/)
ReportingA short monthly summaryWhat changed, what was fixed and what needs a decision
Sources: Red Evolution, Just Digital Gurus, WPRiders and Your WP Guy. The descriptions are from providers that sell plans.

Costs that sit outside the plan

Hostinger lists nine areas that make up a website's running costs. Several are not part of a care plan, so check who pays for each.

  • Domain name: an annual renewal.
  • Hosting: monthly or yearly. Some managed plans include it, and some do not.
  • SSL certificate: some hosts include it; a paid upgrade is a separate cost.
  • Business email: addresses on your own domain.
  • Premium themes and plugins: licences usually renew every year.
  • Ecommerce tools: payment gateways, inventory and shipping add-ons.
  • Marketing and SEO: ongoing work, separate from upkeep.

For build and first-year costs, see how much a website costs, which includes a three-year cost worksheet.

Do it yourself or pay for a plan?

Hostinger puts a do-it-yourself approach typically under $100 a month, mostly hosting and domain renewals, with the main cost being your time and a learning curve. It suggests daily or weekly backup and monitoring checks, monthly updates, broken-link and security checks, and a quarterly look at analytics, speed and content.

Illustrative break-even (assumed figures, not quotes)
LineUK exampleUS example
Hours a month you would spend33
Value of your hour (assumed)£40$50
Do-it-yourself cost: 3 × hourly value£120$150
Comparison plan price (sourced range)£75 to £150$35 to $500
Check: 3 × 40 = 120 and 3 × 50 = 150. At these assumptions a plan in the lower half of the range costs less than your time, and the gap widens if updates break something. If you enjoy the work or spend under an hour a month, doing it yourself can win.

Do I need website maintenance?

Most providers say yes, but they sell it. The risks they list are consistent: outdated software and plugins are a common route for attacks, forms and checkout can stop working, slow pages drive visitors away, and neglected sites can drift down in search. One UK provider notes it is cheaper to prevent a hack than to cure one.

The honest version: sites built on a website builder or a hosted store platform need less upkeep because the provider handles updates. A WordPress site with several plugins needs regular attention. A site that takes payments or personal data needs the most. See Shopify vs WordPress for how the running costs differ.

How to compare two maintenance quotes

  1. 01Ask each provider to list what is included against the care plan checklist above.
  2. 02Check how often backups run, where they are stored and when a restore was last tested.
  3. 03Ask for the response time to a problem, and whether weekends are covered.
  4. 04Find out how many content changes a month are included and the hourly rate after that.
  5. 05Ask what is excluded: hack clean-up, emergency fixes, plugin licences, hosting.
  6. 06Check who owns the accounts: hosting, domain and backups should be in your name.
  7. 07Ask about the notice period and whether you can leave without losing access.
  8. 08Compare the price for the same list, not the headline number.

Do this next

List your plugins, forms and payment tools, then ask two providers to price the checklist above for your site. If you want a written scope from us, send the site address and what it needs to do.

Talk to us →

Frequently asked questions

How much does website maintenance cost per month?

One UK guide gives £30 to £75 for a small brochure site, £75 to £150 for a WordPress business site, £150 to £300 for a lead-generation or custom site, and £200 or more for ecommerce. US guides give $35 to $500 for small and medium business sites.

What is included in a website maintenance plan?

Usually software updates, backups, security scans, uptime monitoring, support and a few content changes. Better plans also test restores, report monthly and name response times.

How much does WordPress maintenance cost?

One UK guide gives £75 to £150 a month for a standard WordPress business site, and US guides give $35 to $500 for small and medium business sites. Cost rises with plugins, integrations and support level, so ask for the work in writing.

Is website maintenance really necessary?

For WordPress and custom sites, regular updates, backups and monitoring matter, because outdated software is a common way sites get hacked. Hosted builders and store platforms handle much of it for you.

Can I maintain my website myself?

Yes. Hostinger puts the do-it-yourself route typically under $100 a month in costs, plus your time. You need to run updates, keep tested backups and watch for downtime.

How much does ecommerce website maintenance cost?

More than a brochure site. UK guides start around £200 to £300 a month and US guides range from about $300 to $5,000 or more, depending on volume, payments and support.

Is hosting included in website maintenance?

Sometimes. Some managed plans include hosting and some do not, so check. Domain renewals and premium plugin licences are usually separate.

How often does a website need maintenance?

Backups and monitoring run daily or weekly, updates and security checks monthly, and analytics, speed and content reviews roughly quarterly.

Zohaib, Web Developer and SEO Specialist

About the author

Zohaib

Web Developer and SEO Specialist, AJ Creationz

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