AJ Creationz

Service 05

PPC agency for Google Ads and Meta Ads

Paid advertising puts your business in front of people now, either when they search for what you sell (Google Ads) or while they scroll social feeds (Meta, which runs Facebook and Instagram ads). AJ Creationz plans, launches and manages both for businesses in any market, tying every campaign to a cost per lead or return on ad spend you can check.

Most wasted ad spend comes from missing tracking, broad targeting or a landing page that does not convert. We fix those first: conversion tracking set up properly, one clear goal per campaign, and ad accounts that belong to you, so you keep your data and history whoever manages them.

Talk to us about Meta & Google Ads

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Choose your service

Google Ads or Meta Ads: which should you use?

Google Ads captures existing demand: people typing 'emergency plumber near me' are ready to buy. Meta Ads creates demand and reaches people by interest, location and behavior before they search. Many businesses start with Google for high-intent leads and add Meta for awareness, retargeting and ecommerce. Each channel has its own page with more detail.

Strategy, setup and tracking

We start by agreeing your goal, target cost per lead and budget. Then we set up conversion tracking across Google, Meta and your site, so reporting reflects real enquiries and sales instead of clicks. Tracking has become harder as browsers restrict cookies, so we use server-side methods such as Meta's Conversions API where appropriate, and set up consent handling for the privacy laws that apply to your audience.

Targeting different countries

Running ads in several markets means separate budgets, languages, currencies and sometimes separate accounts. We structure campaigns by market so you can see what each country costs and returns, and adjust creative and landing pages for local audiences.

Creative and landing pages

Ads are only half the funnel. We brief creative, including video from our editing service, and recommend landing page changes, because a faster page with one clear action usually lowers cost per lead more than any bid change.

Optimization and reporting

We review campaigns weekly: search terms, audiences, creative fatigue and budget allocation. You receive a monthly report covering spend, leads, cost per lead and what we will change next.

Closing the loop with your CRM

Leads that wait lose value quickly. We connect ad leads to GoHighLevel so each enquiry gets an instant reply and a follow-up sequence, and you can see which campaigns produce customers rather than just form fills.

How much does ad management cost?

Market figures from published guides, not AJ Creationz quotes: pounds for the UK and dollars for the US. We quote every project in writing after a short call.

United Kingdom (GBP, £)

UK management-fee guides give these indicative ranges in pounds, on top of your ad spend.

Google Ads management, typical UK SME
£500 to £2,500 per month
Percentage of ad spend
10% to 20%
Meta ads retainers
£1,500 to £8,000+ per month
Typical minimum ad budget cited by one UK guide (Meta)
£3,000 to £5,000 per month

Sources: Advertizingly (June 2026), whito.co.uk and Priority Pixels, searched 10 Oct 2026. Publishers sell these services and several agencies decline accounts spending under about £500 a month on ads.

United States (USD, $)

There are two separate costs: what you pay the platforms, and what you pay to manage them. Published guides give these indicative figures in US dollars.

Management fee as share of ad spend
10% to 20% (small accounts often 20 to 30%)
Flat retainer, mid-tier agency
$1,500 to $3,500 per month
Flat retainer, complex or enterprise accounts
$5,000 to $10,000+ per month
Hybrid example
$1,000 base + 5% of spend
Account setup
$500 to $5,000+

Sources: Outerbox Design, Linear Design, ClicksGeek and SaaS Hero (2026), all of which sell ad management. Ad spend is paid directly to Google and Meta and is not included in management fees. Ask for the fee structure in writing, including what setup and reporting cover.

Our method

The AJ Paid Loop

  1. 01

    Track

    Conversion tracking and a clear target cost per lead before launch.

  2. 02

    Test

    Several audiences and creatives run against each other with controlled budgets.

  3. 03

    Scale

    Budget moves to what produces customers, not just clicks.

Frequently asked questions

What is the difference between Google Ads and Meta Ads?

Google Ads shows your ads to people searching for what you sell. Meta Ads shows them to people browsing Facebook and Instagram based on interests and behavior.

How much should I spend on ads?

It depends on your market and goals. We recommend a realistic test budget after a short call and review it after the first month of data.

How much do you charge to manage ads?

Agencies commonly charge 10% to 20% of ad spend or a flat retainer. We agree a clear management fee in writing before starting; ad spend is paid directly to the platforms.

Can you run ads in several countries?

Yes. We structure campaigns by market, with local currencies, languages and landing pages where needed.

Will the ad accounts be in my name?

Yes. Your accounts, data and history stay yours if we ever stop working together.

How soon will I see results?

Ads can generate traffic within days, but expect two to three months of testing before costs stabilize.

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