AJ Creationz

Service 06

GoHighLevel agency: CRM setup and automation

GoHighLevel (GHL) is an all-in-one CRM and marketing automation platform that combines contact management, sales pipelines, email and SMS, landing pages, appointment booking and review requests in one place. AJ Creationz sets it up for UK and US businesses so that every enquiry is captured, answered quickly and followed up automatically.

Most businesses do not lose leads because their marketing fails; they lose them because replies are slow and follow-up is inconsistent. A properly configured GoHighLevel account replies instantly, books calls, sends reminders and shows you exactly where every lead sits in your pipeline. We build and test that system and train your team to use it, with the account in your name.

Talk to us about GoHighLevel CRM

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What we set up

  • Sales pipelines and stages that match your real process
  • Lead capture from website forms, landing pages, Meta lead ads and Google leads
  • Instant email and SMS replies, and nurture sequences
  • Calendar booking with confirmations and reminders
  • Missed-call text-back and review request automation
  • Reporting dashboards showing lead source, stage and conversion
  • Migration from your current CRM or spreadsheet

Pipelines and lead tracking

We map how a lead becomes a customer in your business, then build pipeline stages and rules that move contacts automatically, so you see what needs action today.

Email and SMS automation, and the rules that apply

Sequences are written in your voice and timed to your sales cycle. Messaging rules differ by country: for example GDPR in Europe and the UK, CAN-SPAM and TCPA in the United States, CASL in Canada and CCPA in California. We build in consent capture, unsubscribe handling and quiet hours, and recommend a legal review of consent wording for the markets you contact.

If you text US numbers, carriers require A2P 10DLC registration of your brand and campaign, and unregistered messages can be filtered or blocked. We help you complete it. Check number setup and deliverability for each country before relying on SMS or voice.

Connecting ads, website and CRM

When your forms, Meta and Google ads, and calendar all feed one system, you can see which campaigns produce customers. We connect them and test each path end to end.

GoHighLevel or HubSpot?

GoHighLevel is usually cheaper and includes SMS, booking and review tools natively, which suits service businesses and agencies. HubSpot has a more mature reporting and integration ecosystem and a free tier, but costs rise quickly. Sources disagree about which suits smaller teams, so the right answer depends on your size, budget and workflows. We will say honestly which fits.

How much does GoHighLevel cost?

Market figures from published guides, not AJ Creationz quotes: pounds for the UK and dollars for the US. We quote every project in writing after a short call.

United Kingdom (GBP, £)

UK providers publish these implementation figures in pounds, in addition to the platform fees above.

Implementation, UK specialist agency (from)
£3,500
White-label agency build (from)
£8,000
Consulting, hourly
around £90 per hour
Full project-based builds, one ranking's range
£2,000 to £12,000

Sources: Softomate Solutions (a vendor that also ranks itself first in its own list) and a London GoHighLevel agency ranking, searched 10 Oct 2026. Treat as indicative; the sources are the vendors themselves.

United States (USD, $)

There are platform fees, usage fees and setup fees. Published sources give these indicative figures in US dollars.

Starter plan
$97 per month
Unlimited plan
$297 per month
Agency Pro / SaaS Mode (white-label)
$497 per month
Usage (SMS, email, voice) for a typical local business
≈ $25 to $75 per month
Basic freelance setup package (example listing)
from $500

Sources: Ecosire (2026), which sells GoHighLevel services, and a Contra freelancer listing. We could not confirm these against GoHighLevel's own pricing page, so check it for current plans. Professional setup varies widely with the number of pipelines, automations and integrations.

Our method

The AJ Lead Path

  1. 01

    Map

    Trace how leads arrive today and where they drop off.

  2. 02

    Automate

    Build pipelines, replies, reminders and reporting, and test every path.

  3. 03

    Train

    Show your team how to use it, then refine using real data.

Frequently asked questions

What is GoHighLevel used for?

It is a CRM and automation platform for capturing leads, following up by email and SMS, booking appointments, managing pipelines and requesting reviews.

How much does GoHighLevel cost?

Published sources list plans from about $97 to $497 a month, plus usage fees for SMS, email and voice. Setup costs depend on scope, which we agree after mapping your process.

Do I need to already have a GoHighLevel account?

No. We can create one, or tidy an existing account. It stays in your name.

Is GoHighLevel compliant with GDPR and US messaging rules?

Compliance depends on how you configure and use it. We build in consent capture and unsubscribe handling, help with US A2P 10DLC registration, and recommend legal review of consent wording.

Can GoHighLevel replace my current CRM?

Often, yes. We can migrate contacts and history from spreadsheets or other CRMs.

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