AJ Creationz

Service 05a

Google Ads agency and PPC management

Google Ads lets you appear at the top of search results when someone searches for what you sell, and you pay only when they click. AJ Creationz manages Google Ads for UK and US businesses, building campaigns around the searches that signal buying intent and measuring success by leads and sales, not clicks.

We run Search campaigns for service businesses, Shopping and Performance Max for online stores, and remarketing to bring back visitors who did not convert. Your Google Ads account stays in your name, and every campaign has a tracked conversion goal before it launches.

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Campaign types we manage

  • Search: text ads for high-intent searches such as 'accountant near me' or 'buy running shoes'
  • Shopping: product listings with images and prices for online stores
  • Performance Max: automated campaigns across Google's channels, with strong guardrails
  • YouTube and Display: awareness and remarketing
  • Local campaigns linked to your Google Business Profile

Keyword and search-term control

Wasted spend usually hides in the search terms report. We build negative keyword lists early, group keywords by intent and review actual search terms every week, so your budget goes to relevant searches.

Conversion tracking and bidding

Smart bidding only works if Google receives accurate conversion data. We set up tracking for form fills, calls and purchases, and move to automated bidding once there is enough data to support it.

Multi-country campaigns

For businesses serving several countries we separate campaigns by location and language, set budgets and currencies for each, and write ads and landing pages for local searchers.

Google Ads on its own, or alongside Meta?

This page covers Google Ads only. If you are still choosing between Google and Facebook or Instagram, read our PPC agency overview or the guide to Google Ads vs Facebook Ads. For Meta campaigns specifically, see Meta ads management.

What we check in an existing account

If you already run Google Ads, the first week is an audit. We look at the items below and send you a short list of what we found, ranked by how much money it is wasting.

  • Whether conversions are real actions (calls, forms, purchases) or just page views
  • Search terms that triggered your ads but have nothing to do with what you sell
  • Campaigns mixing brand and non-brand searches, which hides true cost per lead
  • Budgets limited on the best campaigns and spent on the weakest ones
  • Location and device settings that show ads outside your service area
  • Ad copy and landing pages that do not match the keywords they serve

What to prepare before we start

A short call is enough if you can tell us your average sale or lead value, how many leads you can handle, the areas you serve and what you have already tried. Access to your Google Ads account and website analytics lets us start the audit straight away.

Landing pages and quality

Google rewards relevant ads and pages with lower costs. We match each ad group to a focused landing page, and our website team can build or improve it.

How much does Google Ads management cost?

Market figures from published guides, not AJ Creationz quotes: pounds for the UK and dollars for the US. We quote every project in writing after a short call.

United Kingdom (GBP, £)

UK management-fee guides give these indicative ranges in pounds, on top of your ad spend.

Google Ads management, typical UK SME
£500 to £2,500 per month
Percentage of ad spend
10% to 20%

Sources: Advertizingly (June 2026) and whito.co.uk, searched 10 Oct 2026. Publishers sell the service, and several agencies decline accounts spending under about £500 a month on ads.

United States (USD, $)

You pay Google for clicks and pay a manager separately. Published guides give these indicative management figures in US dollars, on top of ad spend.

Management fee as share of ad spend
10% to 20% (small accounts often 20% to 30%)
Flat retainer, mid-tier agency
$1,500 to $3,500 per month
Account setup
$500 to $5,000+

Sources: Outerbox Design, Linear Design and ClicksGeek (2026), all of which sell ad management. Ad spend is paid directly to Google and is not part of the management fee. Our guide to Google Ads cost covers click prices and budgets.

Our method

The AJ Search Audit

  1. 01

    Audit

    Review account structure, tracking, search terms and wasted spend.

  2. 02

    Rebuild

    Reorganize campaigns by intent and set clear conversion goals.

  3. 03

    Refine

    Weekly search-term reviews and monthly reporting.

Frequently asked questions

How much does Google Ads management cost?

Agencies usually charge 10% to 20% of ad spend or a monthly retainer, often $1,500 to $3,500 for mid-tier agencies. We agree the fee in writing before work begins; ad spend is paid directly to Google.

Can you take over my existing Google Ads account?

Yes. We start with an audit and keep your history and data.

What is Performance Max?

Performance Max is a Google campaign type that runs ads across Search, YouTube, Display and more using automation. It works best with strong tracking and quality assets.

Do I need a website to run Google Ads?

You need a landing page. If your current site is not suitable, we can build one.

Should I start with Google Ads or SEO?

Ads send traffic within days but stop when the budget stops. SEO takes longer to build and keeps working. Businesses that need leads now often start with ads and add SEO alongside.

How long before Google Ads is profitable?

Expect a learning period while tracking and search terms settle. We set a target cost per lead up front and report against it every month.

From the blog

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