AJ Creationz

Branding and UI/UX design

Framily Adventures

Framily Adventures wants solo travelers to meet people and keep the friendships after the trip. We created its brand identity and designed the app and web experience across mobile, tablet and desktop, with motion design and front-end and back-end development.

The brief

Framily set out to change how people travel alone. The brand and the product needed to express transformation, community and belonging, so that strangers feel comfortable becoming travel companions.

The approach

The look takes its cue from early internet message boards and blends that nostalgia with a modern, premium finish. Three colors do most of the work: a muted green for calm, a burnt orange for warmth and energy, and a deep sea green for depth. The typeface, Poppins, keeps text friendly and easy to read.

The identity is organized around four ideas: Community, Discovery, Connection and Growth. They guide the visuals, the social templates and the app experience.

What we delivered

A full identity system, the app and web interface, and the applications shown in the gallery: social templates, an outdoor billboard, transport branding, merchandise and the logo adapted for a smartwatch face and caps.

“Travel isn't just about the places you go, it's about the people you meet along the way.”

Derachio Jackson, Creative Director, Framily Adventures

The work

Framily brand pillars Community, Discovery, Connection and Growth as four linked circles on deep green
The four ideas the identity is built around.
Framily typography specimen set in Poppins on a warm cream background
Typography: Poppins for clarity and a friendly tone.
Framily colour palette of muted green, burnt orange and deep sea green above travel photography
The three-colour palette and the imagery that inspired it.
Framily brand applied to a bus, t-shirt, paper cups and tote bags in green and orange
The identity across transport, apparel and merchandise.
Three Framily Instagram posts with orange, cream and green layouts and travel photography
Social templates for the community feed.
Framily outdoor billboard reading New Destinations, New Bonds, New Beginnings beside a street
Outdoor advertising in the same palette.
Framily mobile app shown on a phone with an app store listing and a desktop browser window
App and web screens designed for mobile, tablet and desktop.
Framily logo on a smartwatch face and on green caps
The logo scaled down to a watch face and caps.

More work

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